Display advertising is now starting to lose its path with native advertising. People nowadays don’t mind looking at ads on websites or other online platforms. Consumers are becoming blind to banner ads.
With the scenario mentioned, advertisers are starting to find new ways on how to reach their target audience without disrupting web users with annoying ads. It is at this point that native advertising began to emerge.
The term “native advertising” became famous in 2013 when many internet users started to use ad blockers in an attempt to avoid themselves from interruptive display ads. Because marketers still want to reach their potential customers, they thought of using native ads as an alternative to display ads.
Majority of businesses who take advantage of the Internet to advertise their products or services now use native advertising as their new digital marketing strategy. Native advertising is now the latest trend.
If your business does not implement native advertising yet, then you are already behind your competitors. Let this article help you make a realization to consider using native advertising for your business.
Our digital marketing agency has been serving businesses for years, and we want to help you too by putting your company on top with effective native advertising services.
What is Native Advertising?
Native advertising is a method of promoting products or services using online media without disrupting the users’ experience. Native ads are often found on search engine results, social media feeds, or as a recommended content on a web page.
Unlike display ads, native ads don’t really look like ads. They look as though they are part of the content on a website or feeds on social media channels.
Why Native Advertising?
User experience is one of the essential factors businesses should consider when using a website to promote their products or services. People frequently visit websites that give them a good user experience. This is where display advertising falls short.
Display ads tend to become a disturbance to web users. People pretend to be blind to banner ads. Display ads can make a site profitable, but users might not come back anymore. With the use of native ads, user experience becomes a priority.
Since native ads look like a part of the web content, consumers most likely read them. According to a survey, consumers look at native ads 52% more than traditional banner ads. They even look at native ads more than the original editorial content. With the data given, there’s no reason not to consider using native ads to promote your business.
In terms of spending, native advertising is poised to overtake display advertising. In 2016, native ads already surpassed display ads in terms of ad dollars spent with over $16 billion in spending alone. That amount is projected to grow nearly $36 billion by 2021. Isn’t that a tremendous opportunity?
Indeed, native advertising is growing and ultimately becoming the new trend of digital marketing.
How Does Native Advertising Works?
The idea of native advertising is to make the ad content look and work as though it were not an ad but part of the regular content that your target audiences expect from a website or social media network.
When you search something in Google, you will see native ads labeled as “Ad” or “Sponsored”. These ads are called paid-for ads. These native ads cannot be seen as shown, particularly on their spot, if they are not paid for by the advertisers to the PPC network such as Google.
On social media sites such as Instagram, Twitter or Facebook, native ads are called promoted ads. They appear on your feed like any other posts from your friends or pages you follow.
How Can Our Agency Help Your Business With Native Advertising?
Native advertising is not as simple as posting on Facebook or sending an e-newsletter to potential customers. It requires skills and high-tech tools that only an agency like ours can execute.
Online marketing now becomes a challenging task for many advertisers. The traditional way of marketing is not anymore as effective in helping businesses reach their target audience. The solution here is native advertising. Through our team of experts, we can handle all of your native advertising needs.
We will help you build a better user experience for all your web visitors by removing disruptive display ads and replacing them with engaging and consumable native ads.
What Native Advertising Services Do We Offer?
You know by now how native advertising can generate more leads and boost your sales. The next question would be on how you can start with native advertising.
Our agency can handle that for you. We offer the following native advertising services to help you grow your business.
The process of native advertising will not be effective without knowing first about your company goals and objectives. Identifying how you visualize your business in the next few years will help us craft a unique strategy that will work best for your company.
With years of experience in digital marketing, we will sit down with you and talk about your desires for your business. Our team of expert strategists will provide you with a blueprint that shows the process of how native advertising can put your business on top.
Competitor and Audience Analysis
Knowing who your competitors and target markets are is one of the most critical factors that need to be considered when crafting an excellent native advertising strategy.
As experienced digital marketers, we have seen how businesses have prospered from being a pony to becoming a unicorn. We will use our skills in identifying who are your top competitors so we can check which strategies they use would also work for your business.
A good business plan cannot exist without knowing first about your target audience. That works the same with native advertising. Determining who your target audience is will help us plan on how and where we can implement your native ads.
Native Ad Creation and Design
Web users are converted to loyal customers if they have decided to purchase your product by just looking at your ads. Content and design are two of the essential components of native ads.
Our team of copywriters will research and write engaging content that features the benefits of your products or services. We ensure to produce content that is relevant and able to get the attention of all your target audience.
After the content is written, our experienced designers will create unique ads that will look like any other search engine results or social media feeds. We guarantee that your native ads will be visually appealing and convincing to your potential customers.
Native Ad Promotion
Whether you want your native ads to be visible on search engine results, online newspapers or social media networks, we will see to it that you achieve all your goals.
Social media has shown its potential in terms of becoming a venue for native advertising. Though social media is the top choice of many Internet users, our agency is not limited to using only Facebook, Instagram or Twitter.
We will conduct research based on your target audience to determine which platforms they most prefer. With that information, our team of native ad specialists will be able to capture all your target market, whether they are millennials or the older demographics.
Our team also makes use of advanced platforms such as Taboola and Outbrain to feature your ads on top websites of online newspapers or magazines. These are two of the most powerful content distribution platforms that run natively on websites.
We know that you are selective on where you want your ads to be placed. Our team ensures you that we will consider all your suggestions. We guarantee to display your native ads on venues that get the highest viewability percentages.
Native Ad Engagement
After creating and posting your native ads, our next job is to keep your potential customers engaged with your business. Customer engagement is every businesses’ desire, and this can lead to excellent customer relationships.
Our team guarantees to promote your content to many potential pages to effectively reach your target audience. We will make use of different native advertising tools to meet your specific needs.
We ensure to drive all your targeted potential consumers to your webpage that will engage with your business and help you succeed.
Ad Campaign Report and Optimization
Our services do not end with ad engagement. As we implement our effective native advertising strategies, we also commit to providing you with comprehensive reports showing how your ads are performing.
We will provide you with statistics featuring the strengths and weaknesses of your native ads. Our team of strategists believes that optimization is the key to improvement and success.
We ensure that our team will watch over your ad campaign many times in a day and make data-driven enhancements as soon as we find the need.
Ready To Start With Native Advertising?
With all the information you know now about native advertising, we are sure that you’re getting more excited to start with it. If that is true, then contact us now!
Native advertising is a new trend in digital marketing. We aim to create an ad that is sure to capture the attention of all your target audience. With native advertising, there is a high chance that your ads will be watched, read and listened to. There is also a more significant opportunity that your potential customers will trust your company.
If you want to ensure your ads reach your target audience, then get in touch with us now! We will show you how great is native advertising for your business. Our team guarantees that your business will prosper with increased leads and sales.