Many businesses spend a lot of money to advertise their products or services using traditional media. They promote their brand in magazines, newspapers, television, radio, and billboards. These media channels might be useful but not so much anymore this time.
Media channels are changing fast because audiences choose to look for products online rather than the use of traditional media. People search on websites, social media channels, and other online platforms to look for information they need.
The use of online media over traditional media for advertising does not only make it easier for businesses to reach their target audience but also helps them save a lot of money from an ineffective mode of advertising.
One main benefit of online advertising or digital marketing is that it is more targeted, measurable, and controllable than with traditional marketing.
Our agency can produce ads and digital display campaigns that truly get noticed. We are experts in driving visitors to your website that convert into leads and sales.
What is Display Advertising
Display advertising is one of the most popular forms of digital marketing. It is a type of online advertising that uses websites, apps or social media platforms to promote brands, products, or services.
Display advertising relies on images, audio, and video to communicate ad campaigns with target customers. It may be in the form of banner ads, YouTube videos, and other related media.
Display advertising utilizes display ad networks such as Google, Facebook, and Twitter to connect with a vast audience, something that is difficult to implement if traditional marketing is used.
How Can Our Agency Help Your Business With Display Advertising?
It’s every business’ dream to get their ads seen in an overcrowded digital marketing space. Many want to get on top of search engine results, social media sites, and other channels, but struggle to do so.
Our team of digital marketing experts is willing to help your business grow and succeed by getting your ads noticed by your target audience. We will effectively spend your advertising budget on applicable digital media platforms that can eventually generate results.
Our specialists will create and implement online media plans customized to meet your business needs and resources. We ensure to produce ads that deliver positive results.
Whether you want to have improved brand visibility, connect with a target audience, increase conversions, or lower overall costs of online advertising, we will get you covered.
As a dependable digital marketing agency, we always commit to holding our team accountable for whatever performance results we get from your display advertising campaigns.
What Display Advertising Services Do We Offer?
Display advertising, if effective, can indeed generate leads and improve sales. Working with the right display advertising agency like ours can make it possible for you.
We provide the following services to create and implement an effective display advertising strategy that can eventually lead your business to success.
Research and Strategy Development
No strategy can be formulated without prior research. A strategy serves as a blueprint that contains guidelines for the implementation of a display advertising.
In business, strategies can only be formed by defining first the goals and objectives of the company. It also helps with identifying who is the target audience for the ad campaign that will be created.
Determining relevant keyword research is also a part of strategy development. A keyword helps create relevant information on websites that your ideal customers would read. It is an important rule that ads should be related to your targeted potential customers.
Creating user personas is also one of the essential elements in developing a display advertising strategy. Personas are detailed descriptions of what an ideal target audience looks like.
These activities are considered to understand further which among the possible display advertising strategies will work best for your business.
In general, a display ad strategy shall answer the following questions:
- What are you trying to sell?
- To whom are you trying to sell?
- What are the best ways to sell?
Knowing who your competitors are is one of the top activities that businesses need to consider when using display advertising. It is also vital for marketing research.
Determining your top competitors can help us identify and analyze the kind of ad campaigns and the different platforms they use that affects how their business prosper.
Another element that is crucial in marketing, in terms of competitor analysis, is the product or service differentiation. We need to learn the features and benefits of your product or service and check how they are positioned in the market.
Many display ads do not succeed because they feature product or service benefits that customers most likely do not need.
As a digital marketing agency with years of experience, we will help you identify your top competitors and assess which strategies they use would also work for your business.
Display Ads Production
The creation of display ads involves a complicated process. It does not only refer to the creation of ads alone but also go along with landing pages and campaign structure setup.
Display ads usually contain both texts and images. Text ads focus on delivering the right campaign message to the target audience and then utilizing images to highlight the ad copy further.
Landing pages help to generate conversions. It ensures that potential customers are lead to getting relevant information. Web users trust a page when they land on sites that give them the information they are looking.
Campaign structure involves setting up or enhancing account settings, campaign settings, ad group structure, keywords, ad sets, and destination pages. This is particularly used in site targeting and retargeting ad campaigns. Knowing how they work together will help your display ads to work the way you want, and reach your target audience.
As experts in display advertising, we will create display ads that employ the importance of landing pages and campaign structure. It will help your business get noticed by your target audience.
Display Ad Placement Opportunities
Ad placement is one of the essential parts of display advertising. After the ads have been created and optimized, it’s time for us to look for venues where your ads can be published.
There are many ad placement opportunities, and these include the use of social media, search engines, mobile apps, and more.
Our team will evaluate which ad placement opportunity is suited for your business. This will allow us to make your brand noticeable to all your target audience and eventually converting them into your loyal customers.
A display advertising strategy can never be considered useful or successful without running a test first. Testing for display advertising campaigns should not be overlooked because it may lead to a costly ad display that may not even work.
Testing for display ads involves site testing, keyword testing, ad testing, and landing page testing. This is to ensure that the ads created can give the best performance, including conversion rates.
Retargeting and Remarketing
Retargeting and remarketing focuses on people who have already visited your website but did not make a purchase or did something else. By checking on those people who visited your site, we can identify or establish if they are your potential customers.
This type of advertising involves a process of collecting specific information about your web visitors so you can display your ads on other websites that they usually visit.
Our team of experts will work with you to monitor, measure and analyze the performance of your display ads so we can optimize it. We will make sure that your ads get the attention of all your target audience on any website they might be visiting.
Our agency ensures to implement effective retargeting and remarketing strategies to increase your conversion rates.
Tracking, Reports, and Audits
Monitoring the performance of your display ads is an important aspect of digital marketing because it determines how many conversions your ad campaign is producing.
Monitoring may be done through tracking, audits or reports. It is essential to assess if your display ad strategy works best for your business. If this process is overlooked, advertisers may not know the effectiveness of their display ads.
Our dependable digital marketing agency will provide you with a comprehensive marketing report that shows the conversion rates and how your display ads can contribute to your ROI. We will also conduct a campaign audit to evaluate the strengths and weaknesses of your display ads.
How Can You Start With Display Advertising?
If display advertising interests you a lot, then contact us immediately! We will help you earn more money from the Internet.
We know how businesses like yours can prosper through the Internet, and so we work with you to help you reach your target audience and increase your sales. Our team of experts will develop a customized digital marketing solution based on your preferences.
As a digital marketing agency with years of experience, we will introduce your products and services in a creative and impactful manner. We will work with you hand in hand until you get on top and become one of the most successful businesses online!