Social Media is one of the important reasons why people use the Internet. Many in the world today cannot live a day without checking their social media accounts such as Facebook, Twitter, and Instagram.
As social media becomes popular, businesses also take advantage of this platform for marketing purposes. Almost all businesses at this time use social media for brand awareness and lead generation.
An effective social media strategy can help businesses increase their online presence and keep them connected with their target audience.
If you want to grow your business, then social media is the venue to do it.
What is Social Media Marketing (SMM)?
Social media marketing allows businesses to connect with a large audience around the globe. This amazing opportunity helps businesses make their products, services or brands known to their target customers.
Social media marketing is a lot cheaper as compared to traditional marketing. When businesses use social media to sell their products, not only do they lower their costs but also guarantees to increase their ROI.
Why Use Social Media?
Social media is among the top online activities in the Philippines. Statista.com estimates that in 2023, there will be over 62 million active social media users in the Philippines.
The statistics above speaks of great opportunities for businesses to connect with their target audience (locally or globally) and eventually converting them into loyal customers.
With a huge number of users, truly social media is one of the easiest and fastest ways for businesses to increase their lead and grow their ROI.
Social media also allows businesses especially startups to operate without a website by just creating an online page. No other digital marketing platforms can offer this kind of cost-effective solution to businesses.
How Can Our Agency Help Your Business Through Social Media?
Most people would say that social media is only about posting, hitting likes, making comments, and sharing. Yes, that is true but experts see it differently. Posting on Facebook is an easy task but doing it well requires careful thought.
Social media is capable of building brands, sending traffic, generating leads, and driving sales. As digital marketing specialists, we have the knowledge about social media that no ordinary social media users are expert about. We understand every detail of any social media platform such as Facebook, Twitter, Instagram, and LinkedIn.
If you want to connect with millions of audiences around the world to make your product, service or brand known to them, then we can definitely help you. We closely work with you, tailor our strategies to your specifications, and help you reach your goals effectively.
What Social Media Marketing Services Do We Offer?
Social media has proven a positive impact on businesses, helping them grow and succeed.
We can help you reach your success too through social media marketing. We can determine every detail your business needs to reach, engage and convert your target audience.
The ultimate goal of using this popular digital marketing strategy is to engage with your target audience and establish a relationship with them.
The following are the social media marketing services we offer.
Business Audit and Consulting
We perform a full audit of your business to determine your strength and weaknesses. This will allow us to determine the kind of social media marketing strategy we are going to implement to put your business on top.
Through consulting, we listen to all your needs and wants. We make ourselves available for you every time because we want you to be part of this process.
Good planning, a clear strategy, and effective collaboration are always the first steps towards success.
Competitor Analysis
No business is an island. There is always somebody who will compete with you even how unique you think your business is. In business, there is always competition and that is something that we cannot deny about.
They say; when you can’t beat them, join them! That is what we are going to do but with a twist. We will identify who your competitors are and find out what social media marketing strategies they use to stay on top.
Whenever applicable, we adapt their strategy and add some improvements so you can surpass your competitors.
We will ensure to put the spotlight on your brand, making your target audience curious about your business.
Audience Analysis
Aside from your competitors, we also perform an analysis of your audience. We will determine the thoughts of your target audience, including their raw thoughts, honest opinions, emotions, and preferences.
We don’t just do small talks. We help your business engage and listen to your audience while initiating meaningful conversations to draw them closer to your brand. This will allow you to establish and even strengthen a relationship with your target audience.
Once you do it, you can earn their trust that leads to their loyalty to your business. We will make them feel that you are a friend who truly cares and not just a business that makes a profit. Trust is the key to your success.
Brand Monitoring
As social media experts, we will help you find out how people perceive your brand.
In this way, we can improve and track the reputation of your business while implementing effective strategies to encourage positive sentiments among your target audience.
Custom Profile Design and Setup
We will discuss with you all your business’ preferences and who your target audiences are. From that, we can conceptualize and design a social media profile that will keep you in trend.
Aesthetics is just a small part of social media marketing. What matters most here is on how you make your target audience notice your profile and eventually keeping them engaged with your offers.
Social Media Content Creation and Sharing
Content is the core of every digital marketing channel. It can increase your traffic in a short period of time.
We have content specialists in our team who can help you formulate the most suitable type of content for your brand.
We ensure that the contents we publish on your social media channels are the ones that create an impact because we target it on your customers’ interests and preferences.
Social Media for Startups and Charities
If you are a startup business, then social media should certainly be your first priority. This will allow you to reach your target audience the reasonable way. We all understand your limited resources and so we can help you effectively manage it through social media.
We also help charities achieve their goals and objectives through effective social media campaigns. We assist them from planning and strategy creation down to the implementation of their campaigns.
Influencer Marketing
Many times, we hear about influencers. They are people who become viral online and businesses make use of them to promote their products or services.
Not all famous people online can be considered influencers. You cannot just pick anyone to promote your business. With our expertise, we help you find the most powerful people on social media whose audience is relevant to yours and getting them to talk about your brand.
We will then post and share advertisements to your social media channels, ensuring that it will reach your target audience. We will do it just like how celebrities would advertise products or services but in an affordable way to help you out.
LinkedIn, Facebook, Twitter, and Instagram Advertising
LinkedIn, Facebook, Twitter, and Instagram. These are just some of the most popular social media platforms on the Internet.
With the above mentioned social media channels, there is a great opportunity to get your brand’s message in front of your target audience.
If you target professionals, then LinkedIn is the platform for you. If you want massive demographics, then Facebook or Twitter is the best to use. If you are focused on advertising your brand using visuals, then you can choose Instagram.
We will determine the best platform for your business and help you grow your fan base, as well as to engage and convert them into your loyal customers.
Social Media Management
Social media allows people to talk to each other. We can take advantage of this excellent feature to develop and maintain lasting relationships with your target audience. This process is crucial for the growth of your business and so we put our focus on it.
We can manage your social media accounts on your behalf and build an engaged community who advocate your brand. Through social media, we can generate ongoing leads and customers.
We aim to foster a much stronger connection between your brand and your customers through social media content and conversations.
Social Media Optimization
As social media specialists, we help you make your products, services or brand known to your target audience. We make use of different social media optimization strategies to increase traffic and generate more leads.
We can incorporate SEO keywords in your content or ads and ensure to make it visible to all your customers.
Social media optimization will not only help your business get more customers but also increase your ROI.
Weekly Performance Audit
As your experienced SMM agency, we will provide you with a transparent weekly performance audit.
This report will let you know how well you have performed in a week, how many customers you were able to generate, and how effective your current social media strategy has been.
Issues and problems encountered during the implementation of SMM will also be included in our weekly performance audit report. This will allow us to continue working for improvement until we get you on top.
Monthly Reporting
With our expertise and knowledge in social media, we can send you fully customized reports showing you key metrics on page and campaign performance.
Our dependable monthly reports will also include insights and recommendations to be implemented for the future.
Do You Need Social Media Marketing For Your Business?
Social media marketing, as mentioned many times, is a big thing for many businesses. They use it to grow their business and generate more sales.
As an experienced digital marketing agency, we always strive to provide the best services to our clients. We know everything about social media trends, as it constantly changes. We are always ahead of our competitors and we provide solutions that you cannot find from the rest.
Are you ready to engage and form valuable relationships with your target audience?
If your answer is yes, then hire us and we will help you start reaching the most targeted persons for your business. Let us boost your brand awareness, grow your audiences, and increase your sales.