Whenever we are searching for something or want to know about anything, the first thing that comes into our mind is to search it on the Internet. We open our web browser and explore it in Google, Yahoo or other search engine sites. We use these search engines to look for answers to any questions we have in our minds.
Now that we know how popular search engines are, we can also imagine the many things we can do with Google, Yahoo or Bing. This is where business comes in.
Have you ever thought of advertising your product or service on Google? On top of Google? Yes, you read it right. Getting your ads on top of any search engine sites will likely make your potential customers click it. You can do it through Pay Per Click (PPC) advertising.
PPC helps create impact for your brand, product or service. It can increase brand exposure on search engines and drive traffic to your website.
Here at Digital Marketers, we can power every click to your site. Let our digital marketing experts guide you through the process of PPC marketing.
What Is Pay Per Click (PPC) Marketing?
Pay per click marketing is probably the single most effective web traffic source that exists on the Internet. It is a highly cost-effective method of advertising on both search engines and websites.
This digital marketing channel is used to drive traffic to websites where an advertiser like you pays a publisher like Google whenever your ad is clicked. It means that you only ever pay Google if a user clicks on your ad.
PPC entails your budget, but the beauty of this Internet advertising strategy is that you decide how much you pay for every click. You can make different budget allocations per day, week or month.
The goal of PPC advertising is to make your products or services the most visible to your target audience. That is possible through ad content, keyword bidding, and landing page.
There are only a few PPC networks that exist today, which can help your business with marketing. These include Google Adwords, Yahoo Search Marketing, and Bing adCenter. We can also integrate your PPC on Youtube or other social media platforms. Depending on how you want your products or services to be visible to all your target audience.
What Is The Difference Between SEO and PPC?
Search Engine Optimization or SEO is very relevant to Pay Per Click Advertising or PPC. They can exist at the same time. Both SEO and PPC are part of Search Engine Marketing or SEM. That is why they can show up at one search engine page at the same time. But what is the difference between these two SEM tools?
The main difference between SEO and PPC is that the traffic coming from SEO is free while traffic generated from PPC is paid. That is why PPC advertising is also called paid advertising. Any businesses that advertise its products or services on search engine sites will pay the publisher (such as Google, Yahoo or Bing) for every click a user makes to the ad.
The advantage of using PPC advertising is that your ads will most likely appear on top of other results. Accordingly, consumers are twice as likely to click on these paid ads than they are to click on a regular, organic search result (SEO).
A paid advertisement can only appear as the top 1 search engine result if the advertiser has bid the highest amount to be paid for each keyword.
How Can Our Agency Help Boost Your Business Through PPC?
You might be amazed now of how cost-effective PPC is in terms of traffic, leads, and sales. It can help your business scale and achieve all your goals. On the other hand, integrating pay per click advertising into your digital marketing plan is not an easy task.
A successful pay per click advertising does not come from magic. It needs to be thoroughly planned and carefully executed. It involves PPC audits, budget and competitor analysis, keyword research, and extensive content creation. That is where our agency comes in.
We are PPC experts with years of combined experience. We will manage all your PPC activity from carefully planned strategies, execution, to detailed reporting.
We ensure you that every ad we use in our campaigns will earn its spot on Google, Yahoo or Bing by testing click-through and conversion rates. Whether it is a textual ad alongside search engines or a graphic ad on selected visual networks, we will be sure to build it based on your target audience and other goals.
We have been building effective and attractive PPC campaigns for many industries worldwide. We guarantee that our level of expertise can allow your business to achieve the results you are aiming for.
We will make you feel comfortable working with us. We report in real time because that is how valuable you are to us. We will continuously monitor the performance of our work in a given period of time.
If you hire us, we will help you lower your costs and increase your conversions on Google, Yahoo, Bing, or Youtube. We always give our best to help your business achieve its ultimate success.
What PPC Services Do We Offer?
Pay per click marketing is one of the most cost-effective digital marketing channels, yet it entails a complicated process to lead businesses to its success. It’s not as simple as counting 1, 2, 3.
We at Digital Marketers will help you get through the process in a relaxed yet effective way. We will design a campaign strategy to help you reach your brand goals. We will make sure to increase your leads and sales with our expert PPC services.
Google is one of the most popular PPC networks, but our agency is also knowledgeable and skilled in working with other networks that offer PPC advertising. These include Yahoo, Bing, LinkedIn, and Youtube. We can effectively manage PCC campaigns across all these platforms.
To help you with effective PPC campaigns, increased traffic, leads, and ROI, here are the PPC services we offer:
Business Audit and Consulting
Our team of PPC experts will set up a consultation with you. This is where we will get to know each other, knowing your company and what our agency can offer to help you succeed.
Through our discussions, we will explain to you why your business should consider running a PPC campaign and know what your company thinks about it.
Through our meetings, we will be able to design a PPC campaign customized for your business. Before we proceed with full execution, we will show you first a PPC strategy plan that aligns with your goals. We build a PPC strategy that focuses on keywords, landing pages, and performance.
Competitor and Audience Analysis
Knowing who your competitors and target audiences are leads to a well-planned PPC campaign strategy.
We will identify what strategies your competitors are using, see which among those will work for your business, and know how you can gain an edge. We will work hard to get your business ahead of your competitors.
Depending on the type of product or service you offer, we will be able to identify who your target audiences are. We will connect with each of them to know their expectations and build a PPC campaign that will indeed get their attention.
By knowing who your competitors and target audiences are, we will be able to determine the best venue where to publish your PPC campaigns.
Ads Budget Management
As mentioned earlier in this article, PPC advertising entails your budget. It will be used mainly to bid how much you are willing to pay for every ad the user will click.
As paid ad experts, we will help you manage your budget allocated for this digital marketing strategy. We will handle your accounts daily to help us regulate and monitor bid prices and budgets.
One of the factors that advertising publishers like Google can put your ad on top of their search results is based on how much money you bid for a keyword. The higher your bid, the better the chance of landing on the first list of the page.
A failure in this part of PPC advertising will cost your business a lot. We will make sure that you will not spend on unnecessary costs and instead guarantee that you will earn a positive ROI.
Expert Keyword Research
We have a team of experienced keyword researchers who will help you find which keywords are performing well in paid ad campaigns.
Keyword research is one of the most crucial jobs in pay per click advertising. It is critical that you use keywords that are relevant to what your target audience might use to look for you.
Powerful keywords will help your PPC ad campaign get on top of Google or other search engine sites. We will avoid irrelevant and negative keywords to ensure that your ads will be visible to all your potential customers.
With the use of the most relevant keywords, search engines will be able to find your ad and will most likely put your ad as the first suggestion on search results, making it visible to the users.
Ad Content Creation
Aside from keywords, ad content is also one of the essential parts of an effective PPC campaign. Whether it will be banner or textual ads, we will create it using powerful keywords with custom landing pages.
We will make sure that the keywords used in the content with its unique landing page will indeed lead users or potential customers to the page they are looking for.
We will also post your ad copy or banner on search engine sites or social media platforms that your target audience most likely use.
Landing Page Testing
Keywords always go with the landing page. Sometimes, when we search on Google and click on links, it does not lead us to the topic we are looking for. It misleads us to a page that we are not expecting to show up.
It happens because of irrelevant keywords used on the content or ads. This is an important component of PPC ads because search engines like Google actually review website landing pages to ensure that the content on that landing page is relevant to the keywords and ads.
Google does not show your PPC ads on top of its search engines if it finds that the keywords are irrelevant to the landing page.
With our expertise in landing pages, we will perform multi-variate A/B testing to improve the conversion goals of a specific landing page. This needs to be done to ensure that each PPC campaign achieves optimal results.
Bidding Research and Strategy Development
Our digital marketing agency has years of experience in bid management. We will make sure that we will compete effectively to make your ads shown on the first page of search engine results.
We will get the best price on high-performing keywords so Google or other PPC networks will put your ads on top of their search results. In this way, all your target audience will be able to see your ad and will most likely click on your link.
Digital Display Advertising
We see a lot of digital display advertisements whenever we are viewing a website or page. They usually appear alongside or even in between the content. Display advertising refers to the use of ads in the form of texts, banners, audios or videos on a website.
As experts in display advertising, we will ensure to promote your brand, product or service on top websites. By doing it, we will think of who your target audience is, so we know what sites or social network platforms we are going to utilize.
If you are dealing with brand awareness, customer engagement or conversion, then display advertising is the best tool for your business.
Social Media Advertising
Social media advertising has been the trend for quite some time now. Many entrepreneurs have chosen to use social media networks to advertise their products or services. They are now called technopreneurs who make use of technology to boost their businesses.
For your business, we will advertise your PPC campaigns on different social media sites. We will help you generate leads and sales through social media.
We will see to it that both your banner or textual ads will be visible on all applicable social media networks, so it gets the attention of all your target audience. In this way, we can increase your web traffic, convert the audience into loyal customers, and increase your ROI.
You might be wondering if Facebook or Instagram are PPC networks. These two popular social media sites aren’t actually PPC networks but they work for Cost Per Thousand or Cost Per Mille (CPM) campaigns, which is similar to PPC. The CPM model is used to measure the cost an advertiser pays for one thousand impressions of an ad. Facebook and Instagram are usually used for social media marketing.
Digital Video Advertising
Videos are just everywhere on the Internet. Whether on Facebook, Instagram or Youtube.
It is one of the most effective marketing tools because many users are fond of watching videos. Video advertising has been on the rise because many people like storytelling.
We will take this excellent opportunity to publish your paid ads and ensure that it gets the attention of all your target audiences. We will get them clicked on all your PPC ads.
Our team of PPC experts is ready to help you get a competitive advantage through video advertisements. We will run Youtube and other video ads. We will indeed make use of this latest trend to sell your business to all your target audience effectively.
Performance Report and Recommendations
After implementing all your PPC ad campaigns, we will be sure to monitor its performance and will make you informed promptly.
Our digital marketing specialists will monitor your progress and provide you with comprehensive reporting. We will produce different reports to show you the metrics and help you draw a meaningful conclusion.
Our PPC reports will also give us the knowledge of how we can improve your PPC ads based on how well it performed on a daily, weekly or monthly basis after its initial implementation.
Reporting and recommendations are also one way of keeping you connected with us so we can truly achieve your business’ ultimate success.
Now that you know the different PPC services we can offer, it’s time to think of who will do it for your business, but nothing to worry because our PPC specialists can assist you with everything about PPC.
You might be thinking of getting software instead of hiring an agency. Yes, there are a lot of fancy software available out there that promises you an affordable yet complex way of PPC management. You think that it will be easier, but the reality is that it will just give you a lot of stress on figuring out how to use it.
Hiring an agency like us will make your life easier. You just need to sit back, relax and watch how your business starts to bloom. We will assist you from strategy development down to implementation, monitoring, and reporting.
We ensure that our effective PPC management services will truly help you acquire leads, generate conversions, and increase sales.
Is It Worth It To Try PPC For Your Business?
PPC advertising is one of the most effective digital marketing channels any businesses can have to help them increase brand awareness, generate leads, and boost sales.
Our PPC management experts will work with you through the entire process, from research and campaign creation all the way to monitoring and evaluating the campaign’s performance and reporting.
We will create a unique PPC strategy that is designed to target your customers at the exact moment they are searching for your product or service. We will help you expand your reach online through effective PPC advertising.
Our digital marketing agency exists because we want your business to grow. Contact us today, and we’ll make sure you get your return of investment!