Have you ever thought of using Instagram, Facebook or Youtube for your business? You might be thinking of social media marketing, which works by posting or sharing ads, but there is another effective way to do it! That is through influencer marketing.
Whenever we go online, we are faced with trending posts or videos by someone popular or famous. Many times, we follow their accounts because we want to be updated with what they are posting. Sometimes, we see them using or promoting a product. Does that interest your business, too?
Here at Digital Marketers, we will help you use influencer marketing to make your brand, product or service known to your target customers. We won’t post or share ads on social media sites, but we will find you influencers who can show your business to their thousands or millions of followers.
We effectively help you create a plan that will boost your online social presence, working with influencers to help you grow your brand.
What is Influencer Marketing
Influencer marketing or influence marketing is one of the digital marketing channels that focus on influential people rather than the target audience as a whole on social media.
In this marketing strategy, individuals who create high-impact conversations over potential customers are asked to promote brand, product or service of a business. It takes the old idea of celebrity endorsement and puts it in a modern-day content-driven marketing campaign. Businesses and influencers collaborate to positive results over an ad campaign.
In general, influencer marketing is about marketing to influencers rather than directly to target customers, which other digital marketing channels do.
Why Influencer Marketing?
Influencer marketing is one of this time’s most popular marketing strategies. Every day, we see posts of famous people circulating on Instagram, Facebook, or other social media platforms. Many of their followers watch out for their videos very often, and this is where business comes in. Companies take advantage of this advertising tool because of the impact it makes among the target audience.
One survey reports that 70% of teenage Youtube subscribers trust influencer opinions over traditional celebrities. This indeed supports another report where it states that 71% of consumers are more likely to purchase based on a social media reference. This is how influencers impact potential customers on buying the products they endorse.
If your business aims to prosper in a short period of time, then you should consider influencer marketing. As more consumers rely on influencers to decide on their purchases, this should be seen as an excellent opportunity to bring about more sales through this platform. On average, businesses can generate $6.50 for every $1 they invest in influencer marketing.
With the Philippines having the most number of active social media users in the world, your business will truly succeed using this effective digital marketing strategy. It is the reason why influencer marketing is the trend in terms of advertising in the Philippines.
How Can Our Agency Help Your Business With Influencer Marketing?
Though influencer marketing can be seen in almost every social media platform, that does not mean a simple process. Many businesses thought that influencer marketing is effortless to be implemented, but some prominent mistakes were observed over time. It ranges from the selection of the right influencer to creating relevant ad content.
Anyone can approach an influencer and tell them to endorse your business. It’s the most reasonable thing you can do, but you might not have all the skills needed to convince them. Many things can happen in between that might lead to results you don’t desire.
It will also be a challenge to look for the right influencer. With the vast number of influencers in the Philippines and around the world, you might end up getting the one who’s not relevant to your business.
As experts in digital marketing, we will help you through the whole process of influencer marketing. Whether you are focused on brand awareness, traffic, or sales, we will help you find the right influencer for your business because we only work with the most relevant and effective influencers.
As a leading digital marketing agency, we aim to foster business-influencer collaborations to create impactful conversations on different Internet platforms. We guarantee to provide you with the best influencer marketing services, helping you boost your business until you reach your success.
What Influencer Marketing Services Do We Offer?
Influencer marketing, as mentioned above, is a complicated process. It entails the selection of the right influencer, the ad content to use, the channel for implementation, and so on. Thinking about it is easy but implementing it is a real challenge.
We at Digital Marketers are equipped and always ready to assist you with all the influencer marketing services you’ll need. We will guide you throughout this trending digital marketing channel and make you informed on each of the stages your business shall undergo until it reaches its ultimate success.
We will be there right beside you as you struggle to put your business on top, and we will also be the first one to give you a toast once you reached your success.
To introduce you in details about the process of influencer marketing, we offer you the following services.
Business Audit and Consulting
This is the start of any digital marketing process. Our team of experts will be available for consultations to know about your business. We will assess your business and will let you know how influencer marketing can help you reach success.
Through our in-person or virtual discussions, we will be able to create a customized plan that works for your business. We will always show you our strategy before its full implementation.
Our team make sure to include your thoughts and ideas in all our planning because we believe in the power of collaboration. We will create an influencer marketing campaign that genuinely reflects your desires for your business.
Competitor and Audience Analysis
Competitor and audience analyses are two of the most important stages in digital marketing. It will not only make us aware of who your competitors and target audience are but also on how they work and behave to get noticed.
With years of experience in the industry, we have seen how competitors strive hard with all their marketing strategies to put their business on top. We will surely check on how your competitors strategize with influencer marketing and assess if that works for your business, too. We will adapt and improve their strategies so that your business gets ahead of them.
Our team will also help you identify who your target audiences are. Sometimes, businesses focus on one type of audience that they miss the opportunity to reach out with the rest. Through our expertise, we will be sure to know who your potential customers are. This can help us determine who’s the right influencer for your business.
Influencer Campaign Brainstorming
Whether your business focuses on a product launch, brand awareness, content generation, or community building, we guarantee to provide you with relevant ideas and services that will indeed help your business succeed.
Brainstorming is one of the challenges in digital marketing because it defines the whole process of influencer marketing and becomes the basis of the results. It should be carefully planned and executed so that your brand can indeed get the attention of all your target audience.
We will sit with you to discuss how you want your ad campaigns to be, who you think will be the best influencer for your business, and how you want your brand to get noticed.
Choosing the Influencer Types
Choosing the right influencer is like finding the right investor for your business. You need to make sure it helps your business grow and succeed.
Influencers can be celebrities, bloggers, photographers, Instagrammers, Youtubers, and even everyday consumers. For formality, they can be identified in three types namely mega-influencers, macro-influencers, and micro-influencers.
Mega-influencers consist of actors, artists, athletes, and social media stars who have 500k+ followers and can drive 2% to 5% engagement per post. Macro-influencers include professional bloggers and YouTubers who have 50,000 to 500,000 followers and drive 5% to 20% engagement per post. Lastly, micro-influencers are everyday consumers who have 1,000 to 100,000 followers but can drive 25% to 50% engagement per post. Which one do you prefer?
That depends on your budget and the influencer whom you want to make an impact on your business. There are two options in finding an influencer. It’s either you approach them on your own, or you let an agency like us do it for you. Doing it on your own is like swimming alone in an ocean. It can lead you to nowhere. With the help of our expertise, we will identify the best influencer for your ad campaign, negotiating prices and measuring results.
Influencer Marketing Content
Many times, businesses get overwhelmed with how digital marketing can boost their business. They tend to disregard the importance of content. Little do they know that content becomes the basis of consumers to decide whether they buy a product or not.
Influencers based on their creativity generates content. It means that the type of influencer you choose should be relevant to your content. For instance, if you are promoting your fitness product, then you should get a vlogger who loves to workout in the gym.
Posting content that is irrelevant to the audience is one of the big mistakes businesses should avoid. Our team is well-equipped to create a content that is not only engaging and interactive, but also unique, natural, and suited to the influencer and your target audience. We ensure that the ad campaign your influencer introduces will get the attention of your target customers.
Some businesses might think that influencer marketing is costly because of how much money they should allocate to pay their influencer. Though cash is the most common type of payment influencers prefer, you should know that there are other ways to compensate your influencers, which they also love.
Most mega- and micro-influencers will require a cash payment, while micro-influencers would be happy with other types of incentives. You should remember how micro-influencers drive engagement per post so you should not underestimate them.
Aside from cash, incentives may be in the form of VIP treatment or recognition. Specifically, it can be exclusive event offers, early access, discounts, free trials, contest entries, gift cards, experience box, limited product samples, priority service, etc.
Our experienced agents will help you consider all factors before deciding how to compensate your influencer. We will look into your budget and other coverage you might have to do it. We will surely hire an influencer who is happy with their job and how they are compensated.
Channel for Influencer Marketing
There are a number of social media platforms where influencers exist. These include Instagram, Facebook, or Youtube. According to a survey, Instagram is the most important social media platform that influencers consider essential.
Instagram is becoming popular as the young generation shifts to this social media site because most adults now use Facebook. This is how essential the selection of channels for influencer marketing is.
Our agency is always updated with the latest trends on social media and influencer marketing. We will identify the social media channel that best fits your business. We will look into your target audience and the background of your influencer to do this.
Performance Reporting and Monitoring
Performance tracking is the last service we offer you on influencer marketing yet very crucial as it indicates how near or far your business is from success.
As your influencer marketing specialists, we will monitor your business’ performance on a daily, weekly or monthly basis. We will notify you how well your business is performing with influencer marketing.
Our team will provide you with comprehensive reports that include the best strategies as well as remarks on how we can improve your influencer campaign further. We guarantee to show you positive results as we implement our effective strategies on influencer marketing.
When Is The Best Time To Do Influencer Marketing?
Our agency Digital Marketers has been helping businesses grow and succeed for years. We aim to help your brand win on any digital marketing channels.
If influencer marketing excites you, then you are about to make the right choice for your business. Let our agency help you realize your dreams, assisting you with your influencer campaign marketing and bringing you to the peak of your success.
We will help you find the right voice for your business. Whether you want to increase your brand awareness, generate leads, or improve your sales, we are here to assist you.
Are you getting more excited? Us too! Let’s get started! Contact us now and let’s begin this wonderful adventure for your business!